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February 16, 2007
By: TOM BRANNA
Family-owned cosmetics brand Pantina is gearing up to double its U.S. retail distribution, enter international markets and launch a new spring collection, Naturally Stunning. Pantina’s products debuted on shelves last fall in 1,000 mass retailers. Since then, distribution has grown 275%. International growth plans include an expansion into China by next summer, with Canada, Mexico, South America and the Caribbean Islands by the end of next year. Naturally Stunning, which rolled out this month and is available until April, features products for the eyes, lips and cheeks with a mineral makeup palette containing four eyeshadow shades, blush and face illuminators.
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